Friday, 26 September 2014

Coke Life lands a blow against sugar, but its worthy credentials could still be trouble

By Justin O'Brien, Royal Holloway and Stephanos Anastasiadis, Royal Holloway

Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is a useful win for anti-sugar campaigners but the strategy brings all kinds of risks for the Atlanta-based soft drinks giant.

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